Commerce Canvas / INSIGHT

Ecommerce category architecture

Make browsing a route to purchase.

Make browsing a route to purchase

Customers need more than a search box. Map the main categories, subcategories and product pages before arranging the homepage. Use descriptive links and give important items a path through the navigation. A product that is only reachable through a search form is harder for people and crawlers to discover.

Make the scope reviewable

Decide how collections differ: a product type, a use case and a campaign can all be useful, but near-identical pages should not compete for the same purpose. Keep the catalogue data, URL structure and internal links aligned.

Bring these questions to the first conversation

• What should a visitor or staff member be able to do?
• Which products, content or systems must the website connect?
• Who supplies the verified information and approves the finished work?
• How will the main journeys and the handover be tested?

Ecommerce website design that connects your catalogue, navigation and checkout. Built around what your customers need to find, compare and buy. A focused brief gives the project a useful starting point and exposes the dependencies before delivery dates are agreed.